Challenge

Wodinsight is a Ukrainian/American startup focused on helping athletes, amateurs, and professionals get the best data to improve their health and workout results. Although wodinsight was built on a solid foundation and has grown a lot in terms of features, its communication and user experience still felt too "engineered". Consequently, the product's quality didn't match their overall look and feel, which could hurt their perception when applying for funding.

Solution

In 2021 we parented with them to help them improve their product experience and build a more robust brand that could match the quality of their product. One of the first steps was to redesign wodinsight's brand identity, helping improve the overall perception of the company and product.