Challenge

The Tekó Architecture has as its premise to provide experiences that enrich the senses, strengthen human relationships, and promote the well-being of society. Our challenge with this project was to enhance Tekó's differentials, constructing a visually impactful, innovative, and ready-to-appear brand identity system at various touchpoints.

Solution

To cause a great visual impact, we created a logo inspired by the idea of interlocking, highlighting Tekó's disruptive essence and its mission to understand, execute, and deliver exclusive and sustainable projects. This logo not only represents the brand's innovation, but also reflects its commitment to sustainability and originality.

In addition, we carefully chose a typographic family aligned with Tekó's communication objectives, ensuring clarity and impact in all visual interactions. To complement, we selected a robust color palette that reinforces fundamental values such as empathy and respect, creating an emotional connection with the audience. We also developed dynamic graphics that contribute to the brand's dynamism, making it visually appealing and memorable at various touchpoints.