Paulo Cezar Basic School

Education to go further

School pencil case with a blue background and an orange side panel. It features Paulo Cezar's graphics and logo.

Year

2023

Category

Brand Identity

Country

Brazil

Challenge

Paulo Cezar Basic School, located in Brazil, has been promoting a space of plurality focused on making the journey of each student who goes through the school, from early childhood education to high school and technical education, transformative and liberating to choose their paths since its foundation in 1989.

Our challenge was to modernize the brand so that it is integrated with the mission and values of the brand, conveying this plurality and innovation.

Solution

We preserved the importance that the seagull already represented for the school, and thus, we built a new, more youthful and contemporary symbol, representing the bird with simplified geometric shapes and sober colors. In this way, it contrasts with the new vibrant colors present in the typography.

The new brand represents the modernization of the school while reinforcing its core values, such as plurality and optimism.

Read more

Challenge

Paulo Cezar Basic School, located in Brazil, has been promoting a space of plurality focused on making the journey of each student who goes through the school, from early childhood education to high school and technical education, transformative and liberating to choose their paths since its foundation in 1989.

Our challenge was to modernize the brand so that it is integrated with the mission and values of the brand, conveying this plurality and innovation.

Solution

We preserved the importance that the seagull already represented for the school, and thus, we built a new, more youthful and contemporary symbol, representing the bird with simplified geometric shapes and sober colors. In this way, it contrasts with the new vibrant colors present in the typography.

The new brand represents the modernization of the school while reinforcing its core values, such as plurality and optimism.

Read more

Colorful graphic design with geometric and organic shapes, creating a vibrant and visually appealing composition.
Modernized redesign of Colégio Paulo Cezar. The symbol is the seagull, represented with simplified geometric shapes and sober colors. The typography features vibrant colors.
On an orange background, there are 10 white outline pictograms. The pictograms represent games, physics, chemistry, parking, computer lab, music room, woman and man, auditorium, and sports court.
Backpack with a blue background and Paulo Cezar branding in white, highlighted on the front. The graphic pattern is printed on the top section and front pocket.
Paulo Cezar's A4 poster, divided into 3 sections. The left column features the graphic design and the seagull in white. The right side is split, with a photo of children hugging at the top and the school's logo below.
Backpack with a blue background and Paulo Cezar branding in white, highlighted on the front. The graphic pattern is printed on the top section and front pocket.
Paulo Cezar's A4 poster, divided into 3 sections. The left column features the graphic design and the seagull in white. The right side is split, with a photo of children hugging at the top and the school's logo below.
Shirt from the school's children's section. The shirt is white with green sleeves and the children's section logo printed on the left side of the chest.
Ecobag-style tote featuring the Espaço Infantil Paulinho brand prominently displayed in the center. The lower section includes colorful geometric shapes from the children's space visual identity.
Ecobag-style tote featuring the Espaço Infantil Paulinho brand prominently displayed in the center. The lower section includes colorful geometric shapes from the children's space visual identity.
Top-view image of a multipurpose court, with Paulo Cezar’s seagull in white at the center, inside a yellow circle. The court is colorful, featuring an application of enlarged graphic design.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.