Challenge

The project involved developing a brand identity system for an internal Stone Co. event:  Storm Sales. As this is the first event of the company's new remote sales structure, the project emerges as a way to translate its main characteristics into a name and visual identity for the event, which in turn brings with it the mission of being a moment of unity, transformation, and identity formation after the changes in the structure of the company's remote sales universe.

Solution

In addition to the wordmark, graphic elements combined with institutional colors and typography made it possible to develop animations, graphic materials, and accessories, which contribute effectively to the perception of the energy and intensity proposed by the event.