Stone

Energy and motivation to go further

Photographs taken during the event showing details with the applied brand.

Year

2023

Category

Naming, Brand Identity

Country

Brazil

Challenge

The project involved developing a brand identity system for an internal Stone Co. event:  Storm Sales. As this is the first event of the company's new remote sales structure, the project emerges as a way to translate its main characteristics into a name and visual identity for the event, which in turn brings with it the mission of being a moment of unity, transformation, and identity formation after the changes in the structure of the company's remote sales universe.

Solution

In addition to the wordmark, graphic elements combined with institutional colors and typography made it possible to develop animations, graphic materials, and accessories, which contribute effectively to the perception of the energy and intensity proposed by the event.

Read more

Challenge

The project involved developing a brand identity system for an internal Stone Co. event:  Storm Sales. As this is the first event of the company's new remote sales structure, the project emerges as a way to translate its main characteristics into a name and visual identity for the event, which in turn brings with it the mission of being a moment of unity, transformation, and identity formation after the changes in the structure of the company's remote sales universe.

Solution

In addition to the wordmark, graphic elements combined with institutional colors and typography made it possible to develop animations, graphic materials, and accessories, which contribute effectively to the perception of the energy and intensity proposed by the event.

Read more

Photography during the event, from the reception.
Storm's radius.
Storm graphics.
Stage with arranged chairs and a screen prominently displaying the "Sales Storm" brand.
Sales Storm application.
Stage with arranged chairs and a screen prominently displaying the "Sales Storm" brand.
Sales Storm application.
Large room illuminated by green lights, with people sitting in chairs, creating a vibrant and welcoming atmosphere.
Lanyards with the Sales Storm brand applied.
Lanyards with the Sales Storm brand applied.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.