In 2004, Monteiro&Dantas Advogados invited Vínculo to redesign its brand, a project that played an important role in the foundation of Vínculo itself. At that time, the firm was celebrating five years of operation and sought an identity that better reflected the spirit of the company.

Twenty years later, Monteiro Dantas once again entrusted Vínculo with the challenge of renewing its brand. This time, the project required an even more refined approach, taking into account the maturity gained by both Monteiro Dantas and Vínculo over this period. The objective was to redesign the visual identity, starting from a complete reassessment while preserving some fundamental elements.

The development of the project began with a co-creation process alongside the client, in which the personality and core values of the brand were defined, aspects that served as a guide for the creative process.

During the weeks dedicated to the project, more than 200 iterations were carried out, resulting in a more robust, versatile, human, and impactful visual identity. The original colors were maintained as a base but updated to a more harmonious palette. The institutional typography was redefined to ensure ease of use by the entire Monteiro Dantas team, thereby ensuring consistency and accessibility for the brand.

The result is a new identity, the product of a structured process, that accurately represents the current moment of Monteiro Dantas and clearly reflects its evolution and values.