Evenes

Evenes is a company founded by two professionals with extensive experience in sports coverage. Its goal is to share and provide the excitement of participating in major sporting events, as they believe that everyone deserves to experience the magic of these moments.

The company acts as a facilitator in accommodation, transportation, content production, translation, logistics, and other local services, offering personalized and straightforward solutions to provide the best possible experience.

The project

We were invited by the partners to develop its brand identity as they aimed to start their activities before the Paris Olympic Games in 2024. To expedite the process and deliver the result as quickly as possible, we facilitated a co-creative process, where the stakeholders were deeply involved in the strategic definitions and the creation of the name.

The created identity was inspired by the origin of the company, Brazil, and its strong connection with France. The symbol was inspired by the Eiffel Tower and the Brazilian flag. All elements were designed to give the maximum exclusivity to the forms and to enhance the values of the company.