Every event needs an identity if it aims to impact its audience. Here we have a collection of some Visual Identities created for events at Colégio Paulo Cezar, in 2025, which energized the school community beyond the 4 walls of the classroom.

Paulo Cezar Fest

Paulo Cezar Fest is the school’s traditional June festival, which aims to bring students’ families together through various cultural activities: square dancing, typical foods, and games that make this event memorable. Such an important celebration could not go without an identity as striking and joyful as it is. The entire setting and communication were designed to convey a vibrant and fun language: stalls, uniforms, stage decoration, photo backdrop, and all the other materials used at the event.

Paulo Cezar Student Olympics

The Paulo Cezar Student Olympics is an event that takes place every year and is promoted by the school, with broad participation from the entire student body and, going even further, it also engaged the city of Cordeiro in cheering and sportsmanship. The intention behind developing a visual identity is to bring even more recognition to the event and allow for unique and exclusive developments. To achieve this, we developed various materials for touchpoints: from team uniforms, posters, to social media posts.

Doing and Happening Pedagogical Fair

With the guiding theme “Discovering the Future of Things,” the first edition of the Pedagogical Fair proposed a reflection on the paths we are building today for tomorrow. The proposal brought together the interconnection between technology, science, environment, history, and creativity, highlighting how these elements connect and influence the future.