Ozean
Uma marca que nasce forte para enfrentar os desafios do oceano
Year
2023
Category
Brand Identity
Year
2023
Category
Brand Identity
Challenge
Ozean was founded in 2012 and is a reference company in metallurgical solutions and onshore and offshore services, also working as an authorized WEG distributor.
The visual identity was developed to contribute to the construction and strengthening of Ozean's positioning as a growing company in its segment.
Solution
The new name was chosen to be impressive, short, and sonorous. Based on this, we developed the visual identity to convey these characteristics through the symbol, whose forms refer to ocean waves and the movement of a flag. The colors, along with the personalized typography, translate the solidity and seriousness of the new brand. To reinforce the ocean idea brought by the name, graphics with gradients were developed.
Challenge
Ozean was founded in 2012 and is a reference company in metallurgical solutions and onshore and offshore services, also working as an authorized WEG distributor.
The visual identity was developed to contribute to the construction and strengthening of Ozean's positioning as a growing company in its segment.
Solution
The new name was chosen to be impressive, short, and sonorous. Based on this, we developed the visual identity to convey these characteristics through the symbol, whose forms refer to ocean waves and the movement of a flag. The colors, along with the personalized typography, translate the solidity and seriousness of the new brand. To reinforce the ocean idea brought by the name, graphics with gradients were developed.
Challenge
Ozean was founded in 2012 and is a reference company in metallurgical solutions and onshore and offshore services, also working as an authorized WEG distributor.
The visual identity was developed to contribute to the construction and strengthening of Ozean's positioning as a growing company in its segment.
Solution
The new name was chosen to be impressive, short, and sonorous. Based on this, we developed the visual identity to convey these characteristics through the symbol, whose forms refer to ocean waves and the movement of a flag. The colors, along with the personalized typography, translate the solidity and seriousness of the new brand. To reinforce the ocean idea brought by the name, graphics with gradients were developed.
