Ozean

Uma marca que nasce forte para enfrentar os desafios do oceano

Two containers, one on top of the other. Both have a dark blue background and the ozean brand applied in white.

Year

2023

Category

Brand Identity

Country

Brazil

Challenge

Ozean was founded in 2012 and is a reference company in metallurgical solutions and onshore and offshore services, also working as an authorized WEG distributor.

The visual identity was developed to contribute to the construction and strengthening of Ozean's positioning as a growing company in its segment.

Solution

The new name was chosen to be impressive, short, and sonorous. Based on this, we developed the visual identity to convey these characteristics through the symbol, whose forms refer to ocean waves and the movement of a flag. The colors, along with the personalized typography, translate the solidity and seriousness of the new brand. To reinforce the ocean idea brought by the name, graphics with gradients were developed.

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Challenge

Ozean was founded in 2012 and is a reference company in metallurgical solutions and onshore and offshore services, also working as an authorized WEG distributor.

The visual identity was developed to contribute to the construction and strengthening of Ozean's positioning as a growing company in its segment.

Solution

The new name was chosen to be impressive, short, and sonorous. Based on this, we developed the visual identity to convey these characteristics through the symbol, whose forms refer to ocean waves and the movement of a flag. The colors, along with the personalized typography, translate the solidity and seriousness of the new brand. To reinforce the ocean idea brought by the name, graphics with gradients were developed.

Read more

Blue flag hoisted with the Ozean logo. In the background, a blue sky with clouds.
Side view of a construction helmet with a blue background and the ozean brand applied. The background is a gradient from light blue to red.
Blue warehouse doors with the ozean branding applied in white.
4 stacks of ozean business cards. Two are shown facing front, featuring a gradient from light blue to red along with the ozean logo, and the other two show the back, with a dark blue background and contact information.
Car applied with ozean's visual identity. The car features a color gradient from blue, purple to red. The ozean brand is applied in blue on the hood.
4 stacks of ozean business cards. Two are shown facing front, featuring a gradient from light blue to red along with the ozean logo, and the other two show the back, with a dark blue background and contact information.
Car applied with ozean's visual identity. The car features a color gradient from blue, purple to red. The ozean brand is applied in blue on the hood.
Illuminated billboard at night, located next to a busy street, standing out in the darkness.
Illuminated billboard at night, located next to a busy street, standing out in the darkness.
Facade of the Ozean store.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.