Riofarma

A pharmacy chain with the Rio's vibe

Riofarma brand applied to store signage on a shelf header test.

Year

2017

Category

Visual Identity, Brand Management, Environment

Country

Brazil
Riofarma

Riofarma is a pharmacy chain that has been operating in the city of Rio de Janeiro for 15 years. With a helpful and friendly personality, it seeks to offer the best in care and well-being to create a close and integrated relationship with its customers.

The Brand

The visual identity of Riofarma was developed based on 3 pillars that translate its personality, creating a modern and efficient language that values its main characteristics, conveying a friendly and credible image.

Helpful

Riofarma is a brand that is always attentive to consumer concerns, working to simplify people's lives.

Carioca

Riofarma is proud of its origin, which is why it incorporates into its brand the best qualities that the carioca has, their cheerful and friendly way of being.

Well-being

Riofarma wants people to live better, which is why it seeks to offer its customers the ultimate in care and well-being, inspiring a lighter lifestyle.

Read more

Riofarma

Riofarma is a pharmacy chain that has been operating in the city of Rio de Janeiro for 15 years. With a helpful and friendly personality, it seeks to offer the best in care and well-being to create a close and integrated relationship with its customers.

The Brand

The visual identity of Riofarma was developed based on 3 pillars that translate its personality, creating a modern and efficient language that values its main characteristics, conveying a friendly and credible image.

Helpful

Riofarma is a brand that is always attentive to consumer concerns, working to simplify people's lives.

Carioca

Riofarma is proud of its origin, which is why it incorporates into its brand the best qualities that the carioca has, their cheerful and friendly way of being.

Well-being

Riofarma wants people to live better, which is why it seeks to offer its customers the ultimate in care and well-being, inspiring a lighter lifestyle.

Read more

Riofarma Brand
Riofarma brand applied on green, black, and white backgrounds
Tests and drafts for the creation of the Riofarma brand
Riofarma brand in colors on the white background.
Icon and a bicycle indicating speed with the word delivery written below.
Riofarma brand in colors on the white background.
Icon and a bicycle indicating speed with the word delivery written below.
People in line at a Riofarma, waiting to be assisted by the cashier.
Rioforma shirt in blue with patterns on the lower part on a vibrant green background
Rioforma shirt in blue with patterns on the lower part on a vibrant green background
Detail of Riofarma store signage with the words "for your Personal Hygiene"
Riofarma counter with three women attending, smiling, and helping customers. Welcoming and professional environment.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.

  • We get involved with everything we love.

  • We believe in the potential of people, in collective thinking and in the exchange of knowledge.

  • Vínculo is what makes us strong.

  • We build brands that communicate your truth.