Orbe
Exploring the tech universe
Year
2025
Category
Brand Identity
Country
Brazil
Context & Challenge
Orbe's purpose is to communicate with a younger and lay audience in the technology field. It acts as a facilitator that, through its curation and specialized assistance, offers a complete experience for building computers and peripherals. In an increasingly technological and complex world, Orbe provides care and attention, seeking to offer products and services that always reassure customers about the quality of what they are consuming.
Diagnosis
The analysis revealed the need for modern and friendly communication. Guided by values such as safety, longevity, and integrity, Orbe differentiates itself by uniting innovation and accessibility, translating the technology universe into a simple, young, and dynamic language.
Strategy
The chosen creative direction was “Orbits”, which relies on circular and elliptical shapes as the brand's central element. Thus, the brand name materializes in a direct and symbolic way, reinforcing its proposal of global curation and easy access for the consumer.
Language
Orbe's symbol is built in layers: the circle, which refers to the global character; the orbiting ellipse, representing the specialized view of the tech universe; and, in the center, the astronaut, the key figure symbolizing both the customer and the curator exploring this space together. The color palette combines tones inspired by space and the sky with vibrant touches, balancing sophistication with the brand's youthful energy.
Experience
In practice, Orbe's identity communicates clearly and accessibly across all touchpoints, from the storefront to products, point-of-sale materials, and beyond. It brings the public closer to the brand and delivers not only what the customer is looking for, but also what they truly need.
Context & Challenge
Orbe's purpose is to communicate with a younger and lay audience in the technology field. It acts as a facilitator that, through its curation and specialized assistance, offers a complete experience for building computers and peripherals. In an increasingly technological and complex world, Orbe provides care and attention, seeking to offer products and services that always reassure customers about the quality of what they are consuming.
Diagnosis
The analysis revealed the need for modern and friendly communication. Guided by values such as safety, longevity, and integrity, Orbe differentiates itself by uniting innovation and accessibility, translating the technology universe into a simple, young, and dynamic language.
Strategy
The chosen creative direction was “Orbits”, which relies on circular and elliptical shapes as the brand's central element. Thus, the brand name materializes in a direct and symbolic way, reinforcing its proposal of global curation and easy access for the consumer.
Language
Orbe's symbol is built in layers: the circle, which refers to the global character; the orbiting ellipse, representing the specialized view of the tech universe; and, in the center, the astronaut, the key figure symbolizing both the customer and the curator exploring this space together. The color palette combines tones inspired by space and the sky with vibrant touches, balancing sophistication with the brand's youthful energy.
Experience
In practice, Orbe's identity communicates clearly and accessibly across all touchpoints, from the storefront to products, point-of-sale materials, and beyond. It brings the public closer to the brand and delivers not only what the customer is looking for, but also what they truly need.
