Melo Braga is a construction and development company operating in the city of Campos dos Goytacazes. This project aimed at repositioning, seeking greater brand visibility in the market.

The project is divided into three stages, the first of which was the diagnosis, where the objective was to search for answers. In order to offer solutions, it is necessary to understand the brand as a whole. The diagnosis was divided into four parts: Business, Brand, Market, Audience.

The second stage was strategy. In this stage, all points of the diagnosis, as well as the insights that emerged, were considered so that the brand's strategic platform could be defined. The biggest question was why the brand exists, what its role is in the world, and what its true differentiators are. A brand with a well-defined positioning boosts the business.

In the third stage, the entire strategy was translated visually and verbally so that the brand presents itself in a coherent and unique way.