Liven is a clinic that offers basic and advanced dental services for people of all ages. Focusing on prevention, it promotes health and well-being through qualified and personalized care. Operating in Cordeiro and the surrounding region, it aims to become a reference, keeping up with market trends to expand to more units in the future.

Thus, the creative challenge was to build a modern and simple brand that also conveyed elegance - reflecting the brand's distinctive characteristics.

Most visual identities seen in the market work with the shape of a tooth, a smile, or associating these shapes with others. To differentiate Liven, the identity brings an aesthetic that refers to the category, but working visual concepts outside the commonplace.

As for the naming, Liven brings the concepts of enlivening or animating. It refers to vivacity, enthusiasm, giving shine, revealing. The meaning refers to the relationship with people and the effect that the service has on people's lives by improving their quality of life.

Visually, we worked on a new concept by using a symbology inspired by nature: the tree. The tree is related to life, family, diversity. It also subjectively reinforces the intention of leaving a legacy. The colors play the role of uniting the brand to the chromatic universe of the category, reinforcing the brand's positioning and bringing the aspect of cleanliness and freshness.

Thus, Liven proves to be a modern and innovative brand within the world of dentistry.