The Fabulous Ice Cream Warehouse is a new ice cream shop that comes to offer residents of the Recreio neighborhood - RJ, a family-friendly environment where they can feel at ease and cool off while enjoying incredible artisanal ice creams.

The name was chosen to be concrete, but with an imaginary appeal. The adjective Fabulous refers to the playful and to something extraordinary, fascinating, that enchants. The word warehouse brings a more classic aspect, conveying the idea of a spacious place where products are fresh.

This combination conveys the charm and quality of a place specialized in high-quality artisanal ice creams, showing right away what the business is about, but leaving a hint of mystery like in the film "Charlie and the Chocolate Factory"

The Fabulous Ice Cream Warehouse presents itself in an original way, inspired by a delicious combination of the playful and the classic, which enchants and at the same time conveys the quality of products made by hand with so much dedication. 

The idea is to bring back all the magic of a time when things were simpler and more innocent, looking at life in an optimistic and imaginative way. The visual identity system evokes all these ingredients that make The Fabulous Ice Cream Warehouse so special.