Once again, we had the opportunity to develop another highly important project for Lojas Americanas. This time, we were given the mission of diving into its history in partnership with JP Projetos to create the company’s new memory center. 

Based on the flow created by JP Projetos, we sought solutions to make the environment’s experience as seamless as possible for visitors. From signage and ambiance, designed to guide the path as well as the flow of Lojas Americanas’ historical narrative, to the curation of the brand’s vast collection — highlighting iconic objects and classic promotional printed materials that marked the company’s history. We created a language for the space that communicates directly with the brand’s Identity, with custom layouts and great autonomy in the choice of materials. In addition, we worked on cataloging all the material that would be part of this new Space.

During this process, we took a trip back in time to tell the story of Lojas Americanas and learned a great deal about the company. The Lojas Americanas Memory Center marked yet another successful project in partnership with JP Projetos in the mission to strengthen brands and tell stories that create memories.