Cosmopolitan
A new way of living

Year
2016
Category
Brand Identity
Country
Brazil
Cosmopolitan is a real estate development that inspires quality of life, combined with technology and practicality, without neglecting sustainability. More than just an idea, Cosmopolitan is an action allied with innovative thinking, looking into the future of people and the environment.
Buying an apartment is a special moment, the realization of a dream. However, when the apartment is bought off-plan, the buying experience becomes different and the waiting usually generates anxiety, which is why we created a kit to be delivered at the time of signing the contract.
The experience was designed to delight: a personalized ecobag, large and resistant, perfect to accommodate all the items in the kit and reduce the impact on nature, which aligns with the development's proposal; a book of the development, which is a traditional piece delivered to buyers; a scrapbook to assist when planning the apartment — it is basically a notebook where you can paste magazine articles, photos, references, scribble ideas, write down information, etc... creating a large collection of ideas for the new home; a complementary guide to the scrapbook, which explores digital media with content on tools, tips, websites and blogs, helping to imagine new possibilities and facilitating the planning experience; and, to complete the experience, a sparkling wine to celebrate special moments, an item that would serve to value the moment of purchase, and all its importance.
Cosmopolitan is a real estate development that inspires quality of life, combined with technology and practicality, without neglecting sustainability. More than just an idea, Cosmopolitan is an action allied with innovative thinking, looking into the future of people and the environment.
Buying an apartment is a special moment, the realization of a dream. However, when the apartment is bought off-plan, the buying experience becomes different and the waiting usually generates anxiety, which is why we created a kit to be delivered at the time of signing the contract.
The experience was designed to delight: a personalized ecobag, large and resistant, perfect to accommodate all the items in the kit and reduce the impact on nature, which aligns with the development's proposal; a book of the development, which is a traditional piece delivered to buyers; a scrapbook to assist when planning the apartment — it is basically a notebook where you can paste magazine articles, photos, references, scribble ideas, write down information, etc... creating a large collection of ideas for the new home; a complementary guide to the scrapbook, which explores digital media with content on tools, tips, websites and blogs, helping to imagine new possibilities and facilitating the planning experience; and, to complete the experience, a sparkling wine to celebrate special moments, an item that would serve to value the moment of purchase, and all its importance.











