The Carneiro no Buraco is a celebration that carries with it a story of friendship, tradition, and togetherness. Resumed at Fazenda da Batalha after its last edition, held in 2012, the event revives a tradition that began as a gathering among friends from Cantagalo and Niterói and, over the years, grew to gather more than 500 people. More than a gastronomic experience, the event represents the meeting of people, the appreciation of culture, and the pleasure of sharing good food.

Based on this context, the graphic design was developed to visually translate the strength of this tradition, balancing references to rural culture with a contemporary, relaxed, and inviting language. The identity explores elements associated with the preparation of the lamb, fire, earth, and celebration, creating a striking and easily recognizable visual signature. The graphic composition seeks to convey the feeling of a great gathering, reinforcing the artisanal and affective character of the event.

The entire language was designed to create a flexible communication, capable of unfolding across the different materials of the festival — from promotion to signage, including digital pieces and elements present in the space. The result is an identity that connects past and present, rescues the memory of former editions, and introduces the Carneiro no Buraco to a new generation, keeping at the center what makes the celebration special: food, culture, music, friendship, and the joy of being together.