TeuCard is the exclusive card of the Nova Era Group, composed of the supermarket chains Nova Era and Pátio Gourmet. Our challenge was to create a brand architecture system to plan the ramifications of TeuCard, fitting the business model, identity, and expansion of the brand.

Faced with the growing need to name and build visual identities for brands encompassed by the TeuCard group, concepts were developed to guide and standardize the brands to be created, in order to ensure that all of them are in harmony with each other and with pre-existing brands: TeuCard and TeuCard Odonto.

With the expansion of TeuCard, there arose a need for reorganization within the brand universe: the creation of TeuBank and its positioning as an "umbrella" brand for the group to better suit the business model. Thus, each of the brands and sub-brands occupies its strategic place within this new universe.